Creating healthcare communications that speak volumes.
Our Journey
Medwire was born from a simple observation: too many healthcare communications miss the mark because they're developed by people who have never been on the receiving end.
The impact? Crucial information gets overlooked, audiences tune out, and opportunities are lost.
We've been on the frontline and at the head of strategy - we know precisely what resonates and what's ignored.
Our Expertise
Where others just see data, we foresee the downstream effects that health information will have on real people. That's our true strength.
Our track record of success is backed by a unique skillset: deep regulatory knowledge, proven medical writing expertise and high-level communications strategy.
Our Approach
We're a small team, which means you work directly with us. No third-party outsourcing. Every project gets our undivided attention and the benefit of our combined expertise.
We ask the questions that matter: Who's your audience? What do they need to know most? What will make them act? Then we deliver. No wasted words.
That's why our communications leave resounding results.
Meet The Team
Founder & Principal
Paula De Paoli
Paula is an experienced medical writer and health communicator. She has held senior risk & regulatory roles at Ahpra, Bupa, and Victoria's Department of Health, bringing a strong compliance lens to her work. As a former Clinical Educator, Paula has taught university students, led clinical teams, and delivered independent care to remote communities across Australia.
She holds qualifications from Harvard University and University of Sydney in international public health studies. Drawing on her diverse experience, Paula designs communications that capture the most critical insights to empower healthcare audiences.
Scientific & Marketing Advisor
Elizabeth Donald
Elizabeth has over a decade of experience in clinical research, education and communications. She has led education and marketing strategy at companies within the U.S., Europe and Australia, collaborating with the likes of Pfizer, Merck, Novartis, and AstraZeneca to deliver award-winning eLearning programs, marketing assets, and congress presentations in oncology, immunology, and rare diseases.
Her doctoral research in oncology has been published in peer-reviewed journals, focusing on treatment efficacy and emerging therapies. Elizabeth is committed to making medical science more accessible, relevant, and patient-centered.
Our core values
What we stand for. What you can count on.
Creative Excellence
In the fast-paced world of medical communications, innovation is key. We strive to remain at the forefront of industry advancements, continually seeking new and creative ways to enhance our clients' communication strategies.
Scientific Accuracy
We bring clinical depth and scientific rigour to every project. Our healthcare and science backgrounds inform our approach, helping ensure messages are accurate, relevant, and grounded in current evidence.
Ethical Integrity
Medical communication demands more than just accuracy - it demands integrity. We are committed to ensuring that our content is transparent, evidence-based, and aligned with industry regulations. From data representation to patient-facing materials, we approach every project with integrity and confidentiality.