Our Journey
Medwire was born from a simple observation. Without clear framing and delivery, even the best ideas can fall short.
Why?
- No clear strategy or alignment between teams
- Slick marketing, but the writing lacks substance
- People can't decipher what problem you're solving
The impact? Crucial information is overlooked, attention wanes, and opportunities are missed.
We’ve seen this play out across the healthcare industry.
Our Expertise
We design the strategy, the message, and the visuals.
You're probably thinking you could do this yourself, or that AI tools could get you most of the way. But is it original thinking? Compliant? Intriguing enough to grab attention?
That's typically when it fall aparts.
We're not just a content delivery service. Clients engage us for advice on framing, tone, and what's safe to say. Making the right calls takes insight and judgement – the kind that only comes with experience.
Our Approach
We're a small team, which means you'll work directly with us. No third-party outsourcing. No overheads from a full-time hire or a large agency. Each project gets our undivided attention and the benefit of our combined expertise.
Our track record of success is backed by deep regulatory insight, proven medical writing expertise, and high-level communications strategy.
Our Team
Founder & Principal
Paula De Paoli
Paula has worked in the healthcare industry for almost 15 years, leveraging her experience to create brand communications and digital content for health and medtech audiences. She currently serves as Principal Editor and Content Lead at The Lupus Foundation of Australasia, overseeing strategic content development for public-facing education and awareness campaigns.
Paula recently completed Stanford's AI in Healthcare Specialization, and holds qualifications from Harvard University and The University of Sydney in public health studies. Before moving into communications, Paula taught at university level and worked in clinical settings across Australia. Her strength lies in designing communications that support real-world practice amid a rapidly evolving healthcare landscape.
Scientific & Marketing Advisor
Elizabeth Donald
Elizabeth has over a decade of experience in clinical research, education and communications. She has led education and marketing strategy across the U.S., Europe, and Australia, collaborating with the likes of Pfizer, Merck, Novartis, and AstraZeneca to deliver award-winning eLearning programs, marketing assets, and congress presentations in oncology, immunology, and rare diseases.
Her doctoral research in oncology has been published in peer-reviewed journals, focusing on treatment efficacy and emerging therapies. She specialises in modularising digital e-learning content and transforming complex bodies of evidence into gripping narratives that deepen understanding and drive behaviour change.
Our core values
What you can count on.
Creative Excellence
Medical communications move quickly. By staying abreast of the latest medical and industry developments, we continually find new and creative ways of enhancing our clients' communication strategies.
Scientific Accuracy
Healthcare information must speak the language of practitioners and patients alike. We engage with health professionals, consumers, and relevant stakeholders to ensure that only the most important information reaches those audiences.
Ethical Integrity
Transparency and trust matter to us. Whether we’re front-facing or working quietly behind the scenes, every project is approached with integrity and confidentiality front of mind.